The Nike Air Max 1 is the latest model to hit the market, but it doesn’t look like its coming out of the closet anytime soon.
In an interview with the BBC, Nike CEO Mark Parker said he had “no intention of slowing down.”
“We’re at a point in our business where the market has changed,” Parker said.
“We are trying to change that, and we’re doing that by building out our products in a way that we’re more comfortable with.”
It’s a sentiment shared by many Nike fans.
They believe the Air Max has been a hit with fans because of its sleek and simple design, the way it’s constructed, and the way the shoe is made.
“It’s really easy to put on,” said one user on Instagram.
“The only thing is you need a pair of socks, a pair