The Bose Music Group is taking its latest effort to the mainstream with its new album, V20.
The effort, which is called Bose Spirits, was produced by Bose, and features a new mix of electronic music and house, and is due out March 25.
“It’s a lot of music that’s all the same and it’s all very modern,” said Bose chief creative officer Michael Gelfand.
“I think it’s a good album for anybody to play.”
Gelfand said the new album is also the first to feature a new Bose design team, which he described as “a real team of music artists, designers and engineers, and they are all very passionate about this album.”
The album also includes new BOSE logo, which was created by the company’s new music director, Michael Tambourine, who also helped create the new BOS logo.
Bose Spirits features tracks from the likes of Justin Bieber, The Weeknd, Ariana Grande, and more.
“This is the first album we’ve ever created where we’ve tried to make music that has a little bit of everything in it,” Gelfands said.
“It’s about all the things that have made this band and this group special and we wanted to make a lot that we could all feel.
I think we’ve done that.”
The album features an all-star roster of artists who also include Kanye West, Kendrick Lamar, Tame Impala, Ellie Goulding, and The Weekend at the Apollo.